Quinn's Personal Essay 2: Naked and Food Advertising
Quinn's essay on the advertisements used by the Naked juice company brings up some interesting points when it comes to marketing a food product. The essay discusses how the ads for Naked try to convince readers that the product will benefit their health and "everything will be more beautiful if you enjoy Naked." Although these claims that the juice company makes may or may not be true, they are being used to help sell more product. This same marketing technique can be seen in the Absolut advertisements I discussed in my previous post. An example is in the ad that reads "Absolut Appeal", which suggests to the audience that they will be more appealing if they drink Absolut vodka. This statement is not necessarily true, but it is still an effective marketing tactic.
Quinn goes on in the essay to discuss how the Naked ads speak to "the food culture in America and what values are considered to be important." This provides some insight into this rather strange advertising strategy. In both the Naked ads and the Absolut ads the companies provide their audiences with false claims about their products. They are conveying to the targeted group of viewers that by using a product, they will be better in some way (healthier or more appealing). By marketing falsehoods, the companies aren't being completely honest, but they are making more money because the culture of American consumers values certain things (being healthier and more appealing) and people are willing to spend money to achieve them.
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